News Bulletin 14.10.11


Our news bulletin from sunny Valencia…offering you advice on hair care, a spicier solution to your coke, and a zesty (naked) take on wholesomeness…

Hair meets wardrobe thanks to T&G
Hair meets wardrobe thanks to T&G

Toni & Guy recently unveiled their new and extensive range of hair care products at London Fashion Week, which has been hailed hair meets wardrobe’.  Given we worked on both researching the concept and shaping the pack design (*trumpet-blowing siren*), we certainly thought it was worth a mention. The intention of T&G is to offer consumers a ‘pick and mix’ range of products that allow them to create either a Casual, Classic, Glamour or Creative look. We’re particularly fond of the muted, classic colourways that offer clear navigation of the range, and minimalist graphics which cue salon premiumness. The mix of textures (matt substrate with gloss lettering) renders the packs engaging to the touch, and also bolsters their desirability on shelf. Hair raising stuff!

The new
New Bacardi Oakheart

Last month, Bacardi added another offering to their range in the form of Bacardi Oakheart: a spiced rum, mellowed in charred oak barrels. The pack, designed by JKR, resembles a rugged, battle-scarred adventurer in everything from the texture on the bottle neck to the mottled effect of the body. We can’t wait to get our hands on the stuff.

A rather zesty take on
A rather zesty take on 'wholesome'

Quite often, food brands ask us to help them communicate a more natural, wholesome taste message. And it seems this was also the brief for the design of Zest pasta and pesto sauces, who have opted for a rather unique (and tongue-in-cheek) take on ‘au naturale’. Created by Designers Anonymous, the packs feature earthy colourways to aid variant navigation, and a series of illustrations of male and female ‘naturists’ to playfully communicate an honesty to the product…

Perhaps it
Perhaps it's time to say 'cheerio' to the boxed cereal...

Cheerios think they’ve hit on a new occasionality for breakfast – and it doesn’t involve a bowl and spoon. Cheerios are calling this new handy pack ‘perfect finger food for toddlers’ (hence the playful graphics) but no doubt there are few grown-ups out there for whom the concept might fit a hectic lifestyle…