News Bulletin 15.02.13


Vicky Bryce-McIntosh

Senior Research Executive

Categories News

This week we’re talking about one of the nation’s favourite brands, and we take a sneak peek of what’s in store for the Serpentine Gallery Pavilion this summer…


A household name since 1869
Serving our cupboards since 1869

Heinz, one of Britain’s most-loved brands, has been sold in a deal estimated to be worth a staggering £18bn. Established in 1869 and a staple in household cupboards ever since, Heinz is a brand which has truly made its mark. Time will only tell what the acquisition will have in store for one of our nation’s favourites.


A far cry from Wolff Olins
A far cry from Wolff Olins’ London 2012 identity

The House’s brand identity for this year’s Special Olympics is a far cry from the hotly debated London Olympics 2012 identity. The identity cleverly incorporates an arc shape – in homage to Bath’s Royal Crescent, the city where the event will be taking place this summer – and illustrated images of all things sports-related. Take a peek here.


Did someone say pancake?
Did someone say pancake?

With pancake day over and lent in full swing, now may not be the best time to sit and drool over maple syrup. But with packaging this pretty, how can we help ourselves? The simple, brown glass bottle reflects Drip’s 100% pure credentials, whilst the characterful blurb on each and every bottle paints a vivid picture of each variant’s ‘personality’. Oh go on then – just one more pancake!


Sou Fujimoto
Sou Fujimoto’s vision of a ‘geometric, cloud-like’ Pavilion

Sou Fujimoto has been commissioned as the architect for this summer’s Serpentine Gallery Pavilion, describing his vision for the temporary structure as a ‘geometric, cloud-like form’. To date, Fujimoto’s portfolio includes a library with external shelves and an almost wall-less house – we’re guessing, whatever he does with the Pavilion, it’s likely to stand out from the crowd.


Last week’s answer was Audi. Answers on a postcard (or, even better – in a tweet!) for this week’s answer:

Screen Shot 2013-02-15 at 18.09.22

Any while you’re at it, why don’t you check out the full version of our Name That Brand game here?