News Bulletin 15.04.11
Bottlegreen drinks has launched a number of limited edition bottles in support of the latest Breakthrough Breast Cancer campaign – Fashion Targets. Designed by Ziggurat Brands in collaboration with Paris-based illustrator, Monsieur Qui, the three new designs portray high fashion whilst reflecting the campaign’s monochrome theme. Bottlegreen’s MD, Simon Speers, explains, “our limited edition bottles are hugely popular amongst our consumer base and feedback has shown they’ve become somewhat of a collector’s item. The unusual designs are always a challenge but the results show that the process is always worth it.” We certainly agree.
Drinks giant AB InBev, is set to launch this new design for Stella Artois’ full line-up of cans. Inspired by their famous chalice glass, the silver cans feature the glass silhouette, and together with complementary secondary packaging, seek to enhance standout, appeal and quality/heritage perceptions. Stella Artois’ Western Europe MD James Watson comments on how “the new chalice can design reflects our determination to raise the bar when it comes to quality and sophistication – the key values that form the foundation of the Stella Artois brand”.
We’ve been mightily impressed in the office by this innovative chair design by London designers Edward Barber and Jay Osgerby. The ‘Tip Ton’ chair is made from a single piece of lightweight polypropylene and features angular skids that allow the sitter to rock gently in the chair (the maximum tilt is 6.5 degrees). This movement is said to straighten the pelvis and spine, and increase muscular activity in the abdomen and back… which not only improves blood circulation but also enhances brain activity. Given the chair is aimed at school children in the classroom, we can’t think of anything more fitting. To see the chair in action, click here.
The sustainability debate took pole position on the Olympics agenda yesterday, as news broke that all non-reusable/recyclable packaging destined for the London 2012 Olympic Park will have to be made from compostable bioplastics. The agreement was struck between LOCOG (the Games’ organizing committee) and the National Non-Food Crops Centre in order to facilitate LOCOG’s target of sending zero waste to landfill during the games. Instead, the intention is to recycle/reuse 70% of the 3,300 tonnes of packaging waste anticipated and convert all compostable packaging into energy using anaerobic digesters.
Tropicana took on a different guise in the Middle East this week, as PepsiCo launched the new Tropicana Frutz – a non-alcoholic sparkling fruit cocktail for the sophisticated consumer. Design group Berge Farrell came up with new brand identity, and built excitement, vibrancy and vitality into the pack using expressive graphics on a clear flint bottle. Berge Farrell’s MD, Andrew Nel, commented on how “working with the Tropicana team from project inception gave us the opportunity to become involved in defining the brand and bringing the positioning to life graphically – one that captures the carefree spontaneity of the youthful target”.
Finally, Arla Foods (of Anchor butter, Lurpak and Cravendale fame) is set to launch its first product under its own brand name – a squeezable yoghurt targeted specifically at the teen market. Arla Squeeze will be sold in a screw-top pouch and aims to bolster consumer awareness of the brand. The yoghurt will be available in stores from the end of this month.