News Bulletin

02.08.13

Ash Cook

Associate Director

Categories News News Roundups

This week saw 3D printers take to space and typefaces reimagined as food. Read all about it in our weekly round up.

COGS OF INDUSTRY

This week, the world went 3D printer potty. Across the pond, the UPS Store launched an in-store 3D printing service in six shops across the US, with the view to becoming “the first national retailer in the US to offer 3D printing service to entrepreneurs, architects, start-ups and other retail customers”.
In other news, NASA announced they are due to fly a 3D printer out to the International Space Station next year as it will allow astronauts to make key tools and equipment.
NASA

PRETTY PACKAGING

We’ve been reveling in this packaging from Old Guard; a distinctly English beer for the Russian market. Designed by Viewpoint, it’s clear the source of inspiration lies in the Queen’s Guards, although enabling differentiation via ‘moustache’ caught us somewhat off-guard.

Old Guard

COMMENTARY CORNER

Check out this intriguing interview with Simon Bolton published on Popsop today. The Worldwide CEO of The Brand Union talks about everything from ‘Storytelling vs. Positioning’, to sustainable branding and doing business in Moscow…

 

AND FINALLY

Some food for thought. Or is it font for thought? Actually, it’s font re-imagined as food. Enjoy.

Font Food

 

NAME THAT BRAND

Did you guess last week’s Name That Brand?  It was Rowntrees.  Here’s another chance…

 

Name That Brand