COGS OF INDUSTRY
We’ve been reveling in this packaging from Old Guard; a distinctly English beer for the Russian market. Designed by Viewpoint, it’s clear the source of inspiration lies in the Queen’s Guards, although enabling differentiation via ‘moustache’ caught us somewhat off-guard.
Check out this intriguing interview with Simon Bolton published on Popsop today. The Worldwide CEO of The Brand Union talks about everything from ‘Storytelling vs. Positioning’, to sustainable branding and doing business in Moscow…
Some food for thought. Or is it font for thought? Actually, it’s font re-imagined as food. Enjoy.
NAME THAT BRAND
Did you guess last week’s Name That Brand? It was Rowntrees. Here’s another chance…