News Bulletin 16.03.12
This week sees the relaunch of Billington’s sugar. Designed by JKR, the new look introduces the Billington’s ‘B’ as a visual equity, employing decorative graphics to express the individual personality for each product. The boldness of the ‘B’ has real shelf impact, and its execution works to convey the vibrancy of the brand’s Mauritian roots.
Birds Eye is set to relaunch its entire Field Fresh range in a bid to spice up sales of frozen vegetables. The new-look packs began rolling out in stores last month, and feature prominent graphics of fresh vegetables to reassert the ‘naturalness’ of their offering. A red execution of the logo has been used to improve standout on shelf, and the introduction of colour coding hopes to aid variant navigation.
GooGoo Clusters are (supposedly) the world’s first ever ‘combination candy bar’, and profess iconic status in their hometown of Nashville, Tennessee (indeed, they’ve even create an app to help locals locate them in stores across the city). A recent logo and pack redesign seeks to establish the GooGoo Cluster as a brand in its own right, and we think they’ve done a pretty sweet job! Not only does the new pack premiumise the brand and bolster taste cues, the red typography introduces a sense of nostalgia and reinforces an American heritage.
A finally – here’s one we worked on earlier. This week, Drench launched the new look for their Juicy range; an evolutionary change which seeks to enhance product communication whilst retaining excellent standout and variant navigation. To tone down any sense of artificiality, the circular graphics and colourways have been softened, and water splashes introduced to dial up a sense of refreshment.