News Bulletin 16.12.11
The indulgent dessert extraordinaires at Gü have masterminded the ultimate treat to tuck into this Christmas – a chocolate-based pudding bauble. We’re loving this premium pack that not only showcases the bauble within, but sets a wintery wonderland scene that feels suitably festive yet in keeping with the brand too. Serving 10, the sizeable baubles contain delicious fruit and chocolate combinations and are available in Waitrose for your delight now.
Yorkshire based beer Tetley’s recently overhauled their packaging. Designed by Leeds-based agency WPA Pinfold, the new pack effectively relinquishes the beer of its strong rugby ties and reintroduces a long lost equity – the iconic huntsman logo. Although a nostalgic nod to Tetley’s past, the application of the huntsman here feels more contemporary, as the lightening of key colourways bolsters its standout on shelf.
And now for a company which has received a lot of airtime this week over some innovative brand design work they haven’t adopted (yes, you heard us correctly). Indeed, in 2008, Hewlett Packard commissioned marketing agency Moving Brands to revitalize and redesign their brand in the form of new fonts, graphics and logos. The result was the application of a rather simple, futuristic yet evocative visual language across a range of interfaces. Although rather brilliant, HP have yet to decide whether they’ll adopt the new VBL. But why not decide for yourself and click here to see the case study in full.
Before we dash, we’d like to post this effortlessly chic image of Chanel No5’s seasonal promotion. Simple, stylish and suitably sumptuous.
And finally… TBP Towers is growing – so much so in fact, we’ve opened another floor in our building! And so in the spirit of the festive season, and to toast all of our hard graft over these past few months, we held a little soirée this week with copious fizz and TBP branded cupcakes. Check out a few of our pics below: