News Bulletin 17.08.12
This week we see the beginnings of a packaging revolution in Australia, where a year long battle has resulted in a High Court ruling that tobacco companies can no longer legally use any form of branding on cigarette packaging. So as of December 2012 Aussies will be smoking their cigarettes from cartons in a uniform olive green. The question is, what effect will this have on the ongoing debate over cigarette packaging here in the UK? The British Government has just finished its own extensive research into the issue, and has been closely monitoring the situation in Australia, so could we too be seeing the end of cigarette branding as we know it?
In the post-Olympic hangover we are looking for any which way to fulfil our sporting craving – and we may just have found the perfect stopgap. The Royal Mail, official sponsors of the Olympic campaign, are keeping British pride overflowing with a selection of stamps depicting each of our gold medal winning athletes in their moment of triumph.
We are always happy to see innovation in packaging, and even more so when it comes from companies we have worked with. For us Nestle’s Grab2go cereal bags are a great example of a brand fulfilling needs consumers never thought they had. We were all quite happy with that handful of cereal stolen straight from the box, but taking this not-so-guilty pleasure on the road was a lightbulb moment for Nestle. We are sure this idea will proliferate across the category, so it will be interesting to see whether being the first to step out of the box pays for Nestle.
And last but not least, what do you get when you add design, children’s toys, and eco-warrior credentials together? The answer is a brand called Boxplay, which uses stickers to turn your recycling box into a toy chest that stimulates your child’s imagination. Cartons become cars, and tubes become trumpets, before making their way back into the recycling when they’re done. What a good way to benefit from going green.