News Bulletin 18.01.13
Cogs of Industry
This week, Müller extends their brand portfolio into…butter! Yes, the king of yoghurt production is set to invest £17m into a new butter plant later this year.
All hail the birth of Bibendum (known more commonly as the Michelin Man). This week, read all about the advertising phenomena which is still going strong 100 years later.
Nivea has recently undergone a global redesign courtesy of Yves Behar / fuseproject. Their new VBL will be rolled out across all packaging, point of sale material and advertising and seeks to inject contemporaneity into the brand, whilst bringing their brand equities to the fore.
Name That Brand
Last week we featured Hollister. Why not grab a tea break and mull this one over?