News Bulletin 18.01.13

18.01.13

Nivea update their VBL and Müller goes into butter production – read all about it!

Cogs of Industry

Müller butter up their customers...
Müller butter up their customers…

This week, Müller extends their brand portfolio into…butter! Yes, the king of yoghurt production is set to invest £17m into a new butter plant later this year.


Commentary Corner

 No one tyres of the Michelin Man
No-one tyres of the Michelin Man

All hail the birth of Bibendum (known more commonly as the Michelin Man). This week, read all about the advertising phenomena which is still going strong 100 years later.


Pretty Packaging

New look Nivea
New look Nivea

Nivea has recently undergone a global redesign courtesy of Yves Behar / fuseproject. Their new VBL will be rolled out across all packaging, point of sale material and advertising and seeks to inject contemporaneity into the brand, whilst bringing their brand equities to the fore.


And Finally…

#trending
#trending

We recently revealed that cork is an up and coming trend for 2013.  Well, here’s another ‘corking’ design courtesy of Lavernia & Cienfuegos design agency for Wines Of The World.


Name That Brand

Last week we featured Hollister. Why not grab a tea break and mull this one over?

Name That Brand
Name That Brand