News bulletin 18.02.11


Chivas, JD, Diageo and Cathedral City in this week’s highly alcoholic news bulletin

Say cheers with Chivas...

1. If money is no object, you’ll be excited to hear this week how Chivas Brothers has launched a super-premium decanter style bottle for its Royal Salute 62 Gun Salute blended whisky. Branding agency Coley Porter Bell is the brainchild behind this stunning hand-blown, hand-cut Dartington Crystal bottle design, which comes complete with 19-carat gold decor and a £1,376 price tag. We’ll drink to that.

2. Whilst on the topic of drink, Jack Daniel’s Tennessee Whiskey announces its release of a new RTB product which will be rolled out in the U.S from March 2011 onwards. Served in a black aluminium bottle, the JD & coke/diet coke/ginger mixer is set to provide people with “a refreshing, convenient way to enjoy their favorite Jack Daniel’s mixed drinks on more occasions” (Joseph Carvajal, Marketing Manager for Jack Daniel’s Family of Brands). Read more by clicking here.

3. Wednesday saw the opening of The Brit Insurance Design Awards at London’s Design Museum, which runs until 7th August 2011. Dubbed “the Oscars of the design world,” the exhibition showcases a plethora of designs from the worlds of architecture, product design, graphic design, fashion, furniture, interaction and transport.  Contenders for the top prize include the Boris bike, and surprise, surprise– the iPad.

4. Drinks giant Diageo revealed an impressive 4% rise in sales this week and celebrated operating profits of £1.72bn for the six months leading up to December 2010.

5. Cathedral City are set to offer us another cheesetastic offering this week with the launch of Chedds – a new sub-brand aimed at children to rival Kraft’s Dairylea. Both the pack and ATL advertising will feature a cartoon mouse.

6. Packaging design hothouse JKR came away with 3 awards at Thursday’s DBA Effectiveness Awards 2011 for their work on Hovis, Guinness and Molton Brown. Of particular note is their Hovis redesign which has been credited as aiding the revival of the brand and increasing sales by £57m over a 12-month period.