News Bulletin 19.10.12

COGS OF INDUSTRY

Cow & Gate implore us to feed our children’s personalities in their new TV Ad entitled ‘Supergroup’. Featuring no information about the product or brand, the ad instead focuses solely on a group of toddlers playing around in a recording studio with musical instruments. A jovial, innocent display that is sure to delight brand users (and attract new consumers to C&G). Make sure you watch it here.

PRETTY PACKAGING

This week, we’re loving the design makeover of Boots’ No7 beauty range.  It took design duo Two Create four years from the initial brief to update all 70 SKUs. The aim was to inject contemporaneity into the brand and introduce more coherency across sub-categories to aid range navigation. Colourways have been optimised to help communicate specific skin types, and pewter has replaced the traditionally gold No7 logo on most packs. Take a look in Boots stores today.

 COMMENTARY CORNER

Check out this interesting blog post ‘4 Innovation Strategies From Big Companies That Act Like Startups‘ by Soren Kaplan (author of WSJ bestseller Leapfrogging). Kaplan offers some stirling advice on how big companies can accelerate their speed of innovation by behaving like small startups. Well worth a read!

 AND FINALLY

Can you guess how much some of the world’s most famous logos have cost? The Nike ‘tick’ famously cost $35, whereas BP reportedly racked up a $211 million bill for their new logo in 2008. Click the link to find out more about the price of logos.

NAME THAT BRAND

Last week we featured the ‘M’ from Molton Brown. This week, we’re going down a more foodie route…can you guess what it is?