Senior Research Executive
COGS OF INDUSTRY
Sainsbury’s is stepping ahead of the competition as the only one of the ‘big four’ to grow its market share in recent months, as the remaining three have suffered a loss. With the launch of their Brand Match scheme and a further campaign communicating the retailer’s values, it seems recent marketing activity for the supermarket is proving fruitful.
There are whispers of YouTube launching a new, simplified logo – having been spotted on their Facebook and Twitter pages. But, with no change to the logo on their main website and no official announcement as of yet, an imminent launch is shrouded in speculation. This post observes that the new look reflects a growing trend for a ‘flat aesthetic’ – something we spotted when we blogged about Apple’s iOS7 back in june. What do you think? Should YouTube press play on their new logo, or does it leave you feeling flat?
Twinings have unveiled a new look for their Signature Blend range, courtesy of BrandOpus. The series of presentation cases reflect the ‘super-premium’ positioning of the range, incorporating a gold logo, opulent colours and an illustrative style communicating the inspiration behind each variant. It is hoped the new designs will successfully communicate the ‘expertise and craft of the highly trained and hugely experienced Twinings’ Master Blenders’. We think they’ve achieved a great blend of premiumness, craftsmanship and variant differentiation.
McCain, the frozen potato connoisseurs, have introduced an experiential element to their latest marketing drive, which is launching next week. The brand hopes to evoke ‘excitement’ and engagement by arousing consumers’ senses with the smell of baked potato aromas wafting through supermarket aisles when scented units – positioned in the frozen food aisles – are pressed. We’re sure they’ll be arousing a few appetites too!
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