Senior Research Executive
COGS OF INDUSTRY
Dubbed the ‘Oscars’ of the design world, the Design of the Year Award 2013 nominees ranged from ingeniously obvious to obviously ingenious. But, for some, this year’s winner doesn’t feel worthy of an Academy Award. Ok, so .gov.uk may not have that ‘Hollywood glow’, but it does demonstrate the importance of substance (at times, over style) in the world of design.
Uli Widmaier argues that while being ‘playful’ with your brand can create a positive impact, it’s important that the core brand personality remains inherently the the same. Moods are transient (e.g. that feeling you only get on a Friday), but a personality is for life. And, as this post argues, the same principle should be applied to brands.
Graphic designer Rowan Miller’s ‘hand-finished’ pack design for Drunken Sailor rum has a genuinely artisinal feel. At first glance, you’d be forgiven for thinking the smiling face on pack was simply that. But tip the bottle upside down and an image of ‘the drunken sailor earl eye in the morning’ (feeling worse for wear, perhaps?) appears before your eyes. Beautifully crafted and wonderfully warming, we think this is a truely inspired design.
Cabin fever is a common side effect of bargain holidays – but fear not, product design consultancy Factorydesign may have found a remedy. Introducig Sabre, the Economy Class seat which elimnates the recline vs. personal space battle – no matter how far the passenger in front reclines, the space of the passenger behind remains theirs. Now there’s an idea that’s sure to take off!
NAME THAT BRAND…
Did you guess last week’s NTB? Well we have another corker for you this week: