News Bulletin 20.01.11
Plymouth Gin updates its image this month with a rather revolutionary redesign. We worked with owners Chivas Brothers and design agency Design Bridge on the revamp, which reintroduces a rounded bottle and oval label (yes, its resemblance to the classic Plymouth bottle is no accident!). The new bottle channels the brand’s artisanal credentials and rich history with a number of subtle touches – such as copper details which pay homage to the single copper pot that has been used in the production of the gin since Victorian times. These credentials are expressed in such a way that the bottle feels ‘old yet new’. Make sure you put the tonic on ice now, as the bottle is set to hit stores later this January.
The Wipsa bar has had an ondulating history. It left us in 2003, came back in 2007 following that Facebook campaign, but by 2009 had once more disappeared into a (chocolatey) black hole. Enter one London Olympics and a sponsorship deal with Cadbury, and the result is a limited edition caramel variant that intends to “keep team GB pumped”. Get it before it goes…because it probably will!
Premier Foods is currently overhauling their entire brand and marketing strategy for Mr Kipling in order to make the exceedingly good cakes more “emotionally resonant” for consumers. The overhaul includes a packaging redesign, alongside quadruple the marketing spend in 2012. Judging by the new look for French Fancies, the brand is looking to dial up fresh, tasty and contemporary communications.
This week, Britvic and PepsiCo assert their ‘frenemy’ status with the launch of a co-campaign called ‘Transform my patch’. Both companies are partnering up with environmental regeneration charity Groundwork in order to turn 165 outdoor spaces into areas suitable for exercise, socialising and general wellbeing. The campaign is the first time both companies have promoted their soft drink portfolios in unison.
And finally, our newest addition to the TBP team, Victoria, has written a fabulous blog post on sequential packaging and addresses whether it’s the answer to the age-old variant differentiation challenge…click here to read!