News Bulletin 20.04.12

20.04.12

This week, amongst other things, we celebrate the union of paint tins with t-shirts, and 60 year old beans…

T-shirts with appetite appeal
T-shirts with appetite appeal

A tin of paint doesn’t have to be boring, especially when you’re Johnny Cupcakes. The clothing brand (which sadly doesn’t sell anything edible), has come up with this rather tasty packaging idea for their t-shirts; a paint-come-frosting tin. An innovative idea in keeping with the brand’s highly original ethos.


Vintage beans fit for a Queen
Vintage beans fit for a Queen

Ahead of Jubilee celebrations, Heinz has dusted off its 1952 packaging for their tins of Beans and Spaghetti. Senior brand manager, Katherine Broadley, hopes the designs “honour our British heritage as well as provide retailers with an opportunity to capitalise on sales in time for the big celebration”. Open a limited edition tin from May onwards.


Fiery stuff from SoCo
Fiery stuff from SoCo

Southern Comfort spices things up ahead of the weekend with the launch of their new Fiery Pepper variant. Fusing “two Louisiana classics” together (Southern Comfort and Tabasco sauce), the drink is set to offer a taste that is both ‘challenging’ and ‘fun’. A wealth of novel promotional material has been created to inject some energy into the launch, and includes – of all things – a branded siren.


Actimel: Before and After
Actimel: Before and After

Actimel updates its look courtesy of Dragon Rouge. To help modernise and simplify the pack, a softer, friendlier font has been adopted for the logo, and sunrise iconography used to reflect the ‘morning’ occasion for the drink. Bright colours will be applied to all 13 variants within the range to bolster brand blocking on shelf also.


TEDx at CSM
TEDx at CSM

If you didn’t know already, TBP recently sponsored the TEDx event at Central Saint Martins. Read our thoughts about the day here, and ensure you watch some of our favourite talks!