News Bulletin 20.07.12
Senior Research Executive
Arsenal FC does its bit for sustainability with a new away kit made from recycled bottles. Each shirt uses recycled polyester from 13 bottles in order to produce a kit which consumes 30% less energy than standard polyester. The shirts are also 30% lighter, and will be worn as soon as the new season kicks off this coming August.
Carlsberg are launching their Somersby cider in the UK, and have called upon the expertise of agency Taxi Studio for the redesign of the brand in time for the launch. Taxi’s brief included development of the brand positioning, tone of voice, packaging and overall visual identity. The brand has adopted an apple tree and hill top imagery connoting a fruity, fresh and natural product, whilst dialling up category cues. If Carlsberg made cider…
Design Bridge have redesigned Onken yogurt packs, as part of a wider integrated marketing campaign. The newly designed packs focus on the ingredients and flavours of the yogurts and, when stacked one on top of another, create quirky patterns of fruit piled high. The brand have moved away from typical cues within the yogurt category and hope to adopt a more fresh, vibrant and playful approach, promoting the brand’s promise of ‘just real tasty yogurt’.
Teresa Anderson has recently joined us here at The Big Picture as Research Director. As our newest recruit, Teresa is our 20th member of staff and she joins us just in time to celebrate TBP’s 20th birthday next year! We’d like to wish Teresa a warm TBP welcome.