News Bulletin 21.10.11
Kallo, who produce wonderfully natural and organic foodstuff, recently overhauled the packaging of the entire product range to reflect their new brand positioning; ‘food for thought’. With the help of Pearlfisher, the new designs focus on conveying naturalness and wholesomeness through clean, decluttered packs and crisp product shots. Bold colourways together with layering of simple graphic shapes injects some energy into the designs, and effectively negate the need for overt illustrations (as per the previous packaging). Now that really is food for thought.
Lil-Lets inject some positive emotion back into sanitary towels with this rather covetable, vampy repackaging. The feminine hygiene brand commissioned London design agency The Core to help overhaul its range and move away from more functional (embarrassing) associations. Pastel coloured bags and tubs prove a positive step away from the traditional box formats of feminine care, and encompass grey packaging inside to ensure the products are discreetly fit for the handbag.
It seems that things are getting saucy ahead of Movember thanks to Heinz HP Sauce which is set to launch a limited edition bottle in support of the charity. Gone are the Houses of Parliament (a first for the brand!) in favour of a nice looking chap sporting a Bowler hat and handlebar moustache. Take heed – he’s calling upon all you men of Britain to “Grow your Mo”.
And finally…if you haven’t already seen the new global identity for Dulux, check it out in our post here. We’re super excited about its unveiling this week given we worked with AkzoNobel and designers Design Bridge to help shape the Dulux identity into something that transcends cultural differences between regions and conveys universal positivity.