News Bulletin 22.03.11
Appealing to our summer sweet tooth, Britvic is set to launch a range of boiled and jellied sweets under the Robinsons brand this coming June (just in time for Wimbledon!). The sweets will contain concentrated fruit juice, natural colourings and flavours, and come in quintessential ‘Robinsons’ flavours such as Orange & Barley, Apple & Blackcurrant and Summer Fruits.
Unilever unveiled plans last week to launch a first-of-its-kind ‘healthy’ cooking oil under the Flora Cuisine brand.
A blend of rapeseed, linseed and sunflower oil, the product contains 45% less saturated fat than olive oil and is rich in both Omega 3 and 6.
Interestingly, Flora Cuisine will be stocked in the chilled product area of the supermarket, and will be rolled out on shelf as of 4th April with a supporting ad campaign starring Vernon Kay.
Stepping onto the sustainability bandwagon, PepsiCo are set to pilot the world’s first petroleum-free bottle next year. The bottles have the same molecular structure as standard PET, and use grass, pine bark and corn husks amongst other raw materials. The drinks giant even suggested that in the future they would encompass waste products such as potato peelings from Lay’s crisps, and even orange peel from its Tropicana production lines.
And finally, FMCG powerhouse P&G recently announced that its Febreze brand has hit the $1bn annual sales milestone – making it one of the fastest growing brands in their portfolio. Such momentum has no doubt been driven thanks to the success of Febreze variants under its Lenor, Flash and Ariel brands, and as such, P&G are now considering cross-promoting their Ambi Pur and Febreze air care brands with a dual range to drive category growth.