News Bulletin 22.03.2013
Senior Research Executive
COGS OF INDUSTRY
A non-stick ketchup bottle (no more shake, shake, whack!) is among the 99 innovative designs – ranging from furniture to fashion – currently on show at The Design Museum, as part of the Designs of the Year 2013 exhibition. Which of the nominees would you crown Design of the Year?
Baileys has unveiled a new slimline, ‘more feminine’ bottle following on from their ‘Cream With Spirit’ campaign. Opinions are divided and the jury’s out. Although a more contemporary and premium aesthetic, we wonder whether Baileys have sacrificed a key brand equity – their distintive bottle shape? Designer Katrina Radic seems to think so. Are Baileys simply moving with the times, or is it a case of ‘if it ain’t broke…’. What do you think?
Warburtons’ snack range has a new identity courtesy of Family (and friends). ‘Happy Adventures’ is the concept behind the rebrand and these packs certainly make us happy! The bold, colourful illustrations are striking and we really like how the designs play around with the product shot – each flavour incorporating the chip in a quirky and imaginative way. Gives a whole new meaning to ‘playing with your food’.
A gentle reminder that WWF’s Earth Hour is nearly here. Lights will be switched off across the globe in a campaign to raise awareness of climate change and sustainability. It’s for a good cause so join the switch-off at 8:30pm tomorrow. Great opportunity for that candle-lit dinner you’ve been meaning to have.
NAME THAT BRAND…
While you’re at it, why not have a go at our Name That Brand game?