News Bulletin 22.06.12
This week, we’re loving this nostalgic rebrand of Lyons cakes courtesy of JKR. Premier Foods briefed the agency to convey the brand’s rich history and heritage – which dates back to 1894. Indeed, once famed for their tearooms and ‘nippy‘ waitresses, the new packs leverage Lyons’ heritage by positioning the waitress as the ‘hero’. Vibrant colourways inject modernity, whilst a prominently placed Royal Warrant bolsters premiumness. Brand Manager at Premier Foods, Dean Lavender, commented that the redesign “taps into this rich history for inspiration, making the range look much more enticing and providing real standout on shelf.”
Britvic’s soft drinks brand J2O recently deployed design agency Blue Marlin to update their packaging. The bottle has been redesigned to look slightly taller, with a brighter colour palette and bolder brand mark to improve standout. Additional detail includes ‘splash and drip’ graphics – to relay fruity taste and refreshment – and an embossed wave on the front which conveys ‘blended flavours’.
Captain Morgan Black Spiced Rum launch a ‘brand kit’ to help dramatize their darker offering. We’re rather fond of this contemporary chest which is in tune with the brand image, yet has an authoritative edge. Fitting really, given the purpose of the chest is to “educate and empower people to experience everything Black Spiced Rum has to offer”.
Fans of Crabbie’s ginger beer will rejoice with their latest NPD that sees them ‘dip’ into the world of sauces. The sauces hope to appeal to Crabbie’s core target market – men and women over 28 – and two variants will be available priced at £1.79 (Ginger Spiced Sweet Chilli Sauce and Sweet Ginger Splash).