News bulletin 24.06.11
Oggu (a splicing of the words ‘organic’ and ‘gusto’) is the worlds first 100% organic and natural sparkling soft drink. The Dutch brand recently turned to Design Bridge to help design a pack that reflects their positioning; ‘For the Love Delicious Purity’. The label features statements in a variety of languages with the purpose of “reflecting the rich, eclectic European heritage and qualities of the brand and product”. Ik ben akkoord.
And keeping in the ‘spirit’ of drinks packaging, Manchester-based creative agency LOVE have come up with a fabulous limited edition bottle for Johnnie Walker 1910 (unfortunately available for sale by invite only!). The bottle was made to commemorate their involvement in designing a new ‘experience space’ for the whisky brand in Shanghai, and uses a white porcelain bottle with blue decorative graphics to reference traditional Chinese style.
It’s high (tea) time that some fun was put back into the tea round. Cue Twinings, and a group of design students intent on mixing things up and reaching out to a younger demographic. What manifests is an enthused (in)fusion of the old (traditional Twinings characters) and the new (pop-art style graphics, neon colourways). The concept revolves around getting ‘into the head’ of each character, and once you do, your teabags come complete with a good old-fashioned British quip… we’ll pop the kettle on now!
If tea isn’t your tipple of choice, it might be time to sample some new-look Tonic. Previously named ‘Potion’ and available in convenience stores, the product has been rebranded with a more health-conscious focus, and will now be distributed in natural food stores. Vibrant colourways not only hone in on the radiant ‘health promises’ of these elixirs, but reflect the product inside – blue is for ‘Calm’, green for ‘Detox’, yellow for ‘Energy’.
And finally… imagine if Bang & Olufsen, the Danish manufacturers of highly distinctive (and coveted) technological systems, launched a skin care line? Well now you don’t have to, thanks to Karen Liong who is the brainchild behind B&O’s Pluto skin care range.
Targeted at high-income earners and design-conscious men, its geometric shapes look invitingly tactile yet functional, and stay true to the brands ‘technical’ heritage. Minimalist aesthetics ‘premiumise’ the products and hint at the space-age sentiment behind the line.