In the line-up this week, we’ve got big brand names like Apple, Coca-Cola and Absolut. But we’re also celebrating the beauty of own-label. It’s all here in this weeks news bulletin…

COGS OF INDUSTRY

It’s been (another) big week for Apple, landing the title of most ‘valuable’ brand – topping Interbrand’s Best Global Brands list and knocking Coca-Cola off the top spot for the first time ever. However, in the same week Apple has come bottom of the rankings in a UK report studying website usability. With websites acting as increasingly important touchpoints for consumers, Apple might want to take some inspiration from its sleek and impressive in-store presence for its online offering.

Apple stores look every inch worthy of the best brand title

COMMENTARY CORNER

Marketing Magazine is asking how much further brands can take the (currently prevalent) personalisation trend. Using examples from Absolut and Coca-Cola, the article questions what exactly the emotional pull is for consumers, and how brands can further harness this whilst keeping cost implications low.

The stunning effect that making a mess with paint can create!

PRETTY PACKAGING

Own-label brands can often benefit from having the flexibility to play around with each product line individually, in terms of branding and design – which is exactly what we like so much about this Swedish supermarket own-label, Garant. Not only are the designs bold, colourful and unique to each product line, but the selling strategy is pretty bold too. Consumers can influence the selection of Garant products by commenting and rating on the website.


AND FINALLY

It seems that London has been taken over by poets this week as part of Travel Better London, in association with National Poetry Day. We’ve had Poets in Residence starting surprise recitals and impromptu poetry slams in tube stations across the city. A lovely way to bring a bit of joy to an otherwise monotonous journey…

We’d be happy to see this every day instead of closure announcements!

NAME THAT BRAND

Here’s the answer to last week’s Name That Brand. Why not send us a Tweet and tell us if you know the answer to this week’s:

 

Then play the full game right here.