COGS OF INDUSTRY
It’s been (another) big week for Apple, landing the title of most ‘valuable’ brand – topping Interbrand’s Best Global Brands list and knocking Coca-Cola off the top spot for the first time ever. However, in the same week Apple has come bottom of the rankings in a UK report studying website usability. With websites acting as increasingly important touchpoints for consumers, Apple might want to take some inspiration from its sleek and impressive in-store presence for its online offering.
Marketing Magazine is asking how much further brands can take the (currently prevalent) personalisation trend. Using examples from Absolut and Coca-Cola, the article questions what exactly the emotional pull is for consumers, and how brands can further harness this whilst keeping cost implications low.
Own-label brands can often benefit from having the flexibility to play around with each product line individually, in terms of branding and design – which is exactly what we like so much about this Swedish supermarket own-label, Garant. Not only are the designs bold, colourful and unique to each product line, but the selling strategy is pretty bold too. Consumers can influence the selection of Garant products by commenting and rating on the website.
It seems that London has been taken over by poets this week as part of Travel Better London, in association with National Poetry Day. We’ve had Poets in Residence starting surprise recitals and impromptu poetry slams in tube stations across the city. A lovely way to bring a bit of joy to an otherwise monotonous journey…
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