COGS OF INDUSTRY
Beer hasn’t had a great time of late as big brands are suffering decreasing sales in the UK and the USA. To counteract this, brewers in the UK have launched a ‘Let There Be Beer’ marketing push (which was received with mixed reviews) and over the in US, representatives have come together for the National Beer Wholesalers Association meeting to discuss the future for beer. Big beer brands are aware of the competition that comes from the “craft-beer bubble”- regional and local brewers who can produce new beers on an almost weekly basis. But, speaking at the conference, Heineken USA CEO Dolf van den Brink said that this rate of production is unsustainable for the future.
Global ad agency M&C Saatchi, have released their latest Technology Bulletin rounding up the most ‘impressive, interesting and fun digital ideas and content’. We love this example from Skol beer in Brazil – who are battling the “craft-beer bubble” head-on by encouraging drinkers to “get snobby” about beer and join the Skol Pro Technical Course.
As much as we’re loath to mention Christmas in October… these Williamson Tea limited edition packs (designed by Springetts) are worthy of a shout-out. Due for release around the festive period, Springetts have taken the tea brand’s elephant logo and transformed it into a 3D collectible icon. The vibrant colours and distinctive shape are sure to assert a strong shelf presence – and all without succumbing to any Christmas clichés.
The Big Picture celebrated its 20th birthday this week by launching the first ever design + research student competition, Design In Sight. We’re asking entrants to re-imagine iconic brands, and base the design direction on consumer research. There’s an exciting panel of judges and paid internships to be won. So, if you’re a design student – or you know someone who is – make sure you visit the site to find out more.
Cadbury has lost its five-year court battle with Nestlé over the trademarking of Pantone 2685C (“Cadbury purple” to you and I). About this time last year, Cadbury won exclusivity of the colour shade and our own Stuart Chapman was featured in Packaging Magazine talking about the importance of colour in design. But Nestlé appealed against the decision, and seem to have won on a technicaility – that Cadbury’s definition of ‘predominant colour’ fell short of the necessary precision.
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