News Bulletin 26.10.2012
Senior Research Executive
COGS OF INDUSTRY
Hope you don’t mind if we blow our own trumpet here a little, but since we helped Dairy Crest’s Cathedral City implement their masterbrand strategy they have gone from strength to strength, recently celebrating a gargantuan £250m brand value. The brand is now four times bigger than its closest competitor, cementing their status as the nation’s favourite.
A big part of keeping abreast of the design world involves trawling through design shows to see what is going to inspire next year and beyond. With user-centred design being key, Dezeen has raised the point that ‘most design fairs are not designed’ – and have examined interestingly and accordingly.
Ecuadorean coffee company, Star Trade has redesigned their packaging with the help of G Workshop Design. The range is a beautiful realisation of each product’s provenance whilst retaining a cohesive graphic architecture. We like.
Here at TBP towers we are still in mourning for the London Olympics and are monumentally jealous of what Brazil has to come. The excitement is starting to build in Rio, thanks to the unveiling of the new official Brazil 2016 Dalton Maag designed typeface which has been created to reflect the shape of landmarks such as the Christ the Redeemer statue.
NAME THAT BRAND
For all you health-foodie fans well done, give yourself a pat on the back for guessing Whole Foods. This week we’ve got a very stylish N for you…
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