News Bulletin 26.10.2012

26.10.12

Rosie Brodhurst

Senior Research Executive

Categories News

Cathedral City’s mega results amongst other interesting titbits in this week’s news…

 COGS OF INDUSTRY

The Nation’s favourite, Cathedral City

Hope you don’t mind if we blow our own trumpet here a little, but since we helped Dairy Crest’s Cathedral City implement their masterbrand strategy they have gone from strength to strength, recently celebrating a gargantuan £250m brand value. The brand is now four times bigger than its closest competitor, cementing their status as the nation’s favourite.


COMMENTARY CORNER

A map or a challenge? Interieur 2012

A big part of keeping abreast of the design world involves trawling through design shows to see what is going to inspire next year and beyond. With user-centred design being key, Dezeen has raised the point that ‘most design fairs are not designed’ – and have examined interestingly and accordingly.


PRETTY PACKAGING

A bold statement from Star Trade

Ecuadorean coffee company, Star Trade has redesigned their packaging with the help of G Workshop Design. The range is a beautiful realisation of each product’s provenance whilst retaining a cohesive graphic architecture. We like.

 


AND FINALLY

Impeccable posture from inspirational Brazilian landmarks

Here at TBP towers we are still in mourning for the London Olympics and are monumentally jealous of what Brazil has to come. The excitement is starting to build in Rio, thanks to the unveiling of the new official Brazil 2016 Dalton Maag designed typeface which has been created to reflect the shape of landmarks such as the Christ the Redeemer statue.


NAME THAT BRAND

For all you health-foodie fans well done, give yourself a pat on the back for guessing Whole Foods. This week we’ve got a very stylish N for you…

Name that brand

Play more Name That Brand in our game.

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