News Bulletin 27.01.12
This week, the nice chaps at BrandOpus have been busy putting the finishing touches to the new brand identity and pack design for Pipers Crisps Co. The rather nostalgic (albeit generic) landscape shots have been replaced with bold, ownable graphics that dial up the ‘Piper’ icon and channel the brand’s country roots. Distinctive colourways in confident hues enable the packs to ‘shout’ on shelf and cue quality. The new identity will be rolled out in shops soon, and also across the website and other brand touch-points.
Haircare extraordinaire L’Oréal recently overhauled the look and feel of their Pureology professional range. Gone are the rather dated olive oil shaped bottles, and in their place are these rather simplistic and sensuous packs. Pearlescent substrate and futuristic colourways might cue premium as opposed to organic, however the bottles are entirely sustainable being made from a 100% vegan formulation and single mould.
Packaging design has now gone straight to the consumer it seems, using social media. Indeed, Orbit gum is currently encouraging fans to help influence the upcoming pack design for their Remix chewing gum line. Using the Orbit Spotlight Series Facebook application, you can now mock up a pack design for the brand and potentially win $500 if it’s deemed one of the best.
And finally…the Design Museum is moving! Fit to burst in its current location on the Shad Thames, founder Sir Terence Conran revealed plans for the new site this week, which will be at the former Commonwealth Institute building in Kensington. Due to open in 2014, the £80 million project will inject a new lease of life into the Institute and see the museum adopting three times more space to showcase design.
Oh, and just in case you hadn’t yet heard, we’re happy to announce that for the second year running, we’re sponsoring the Design Week Awards! Click here to read more!