News Bulletin 27.04.12
This week we’re craving the arrival of Kettle Ridges, a new undulating offering courtesy of Kettle Foods. Agency Turner Duckworth came up with this vibrant purple pack, which employs clever, characterful illustrations (note the double meaning) and disrupts the brand’s traditional naming hierarchy. Overall, a sophisticated pack that proffers foodie appeal.
Monday 23rd April was St George’s Day, and what better way to celebrate than with a display of gentlemanly solidarity. Said display took place on Savile Row, where The Chap magazine held a ‘firm’ yet ‘peaceful’ protest over the proposed opening of a new Abercrombie & Fitch store. Hailed as the ‘best dressed demonstration’ ever, we’re also rather fond of their protest signage which proffers both a sense of nostalgia and style.
Love it or hate it, the Jubilee is nigh – so grab your Ma’amite and raise a (piece of) toast to the Queen. This limited edition Marmite jar eschews the usual brand colours for a simple Union Jack and Crown graphic. Unilever marketing manager Nicola Waymark regards the pack as “a fitting tribute to the Queen – from one British institution to another.” Available in stores now, and from the marmiteshop.co.uk as of April 30th.
Tesco is set to drop the blue and white ‘prison bar’ stripes on their entire Value range as part of a £1bn overhaul. Teaming up with Rocket Design, the supermarket giant will inject more colour and personality into the 550 Tesco Value SKUS. The approach is hoped to increase quality perceptions of the range and consumer appeal.
Finally, TBP will be attending the Digital Shoreditch festival (May 21st – 1st June 2012), which celebrates “the outstanding creative, technical and entrepreneurial talent of East London and Tech City”. On Wednesday 30th May, you’ll find us at the Brands day – be sure to drop us a Tweet (@TBPresearch) if you’re around.