News Bulletin 28.10.11
Ben Sherman: arguably one of Britain’s most iconic brands in male clothing – yet one that has seemingly lacked originality and oomph over recent years (especially in the light of a recent sans serif logo change). That is, until now. Indeed, after a sneak peek inside their Carnaby Street store, it seems the global retail concept executed by design agency Brinkworth is working a treat. A simple, modern interior that harnesses a distinctly urban vibe inspired by British pubs, pie ‘n’ mash and the London Underground. So alluring, it renders a potentially ‘vanilla’ logo change into something effortlessly cool, collected and stylish.
Boddingtons Bitter, the AB InBev tipple, has refreshed its packaging after 14 years thanks to the help of JKR. The new pack includes a bold ‘B’ to bolster impact / standout on shelf and injects modernity. In addition, the use of a bee hints at the witty and characterful side to the brand, whilst directly referencing Manchester’s ‘hive of industry’ activity. Key equities such as the yellow and black colourways and barrel graphic have been leveraged to build a bold, irreverent design that reflects the confidence of the brand.
Perfection is never a constant, and the following before and after shot from Help Remedies proves the theory that even great packaging can benefit from a facelift. Design agency Pearlfisher were bought on board to help refresh and refine this category-disruptive packaging, and enhance standout. A notable design, with evolutionary improvements such as the colour-coded, embossed pill iconography that visually communicates the product offering from afar.
And finally, for us design researchers, it’s always good to nurture a love of great design that extends beyond the pack…Which is why we thought we’d mention a few amazing examples of design that we came across on our recent company trip to Valencia:
This photo captures the moment when our segway tour stopped by the opera house, El Palau de les Arts Reina Sofia. Swooshing around on a remarkable feat of design engineering whilst soaking up the architectural delights of the city (oh, and the stunningly hot sun) really brought to life the delights that the city of arts and sciences has to offer.