Senior Research Executive
COGS OF INDUSTRY
Unilever have signed a three-year partnership with Manchester United Football Club to become the first Official Personal Care and Laundry Partner, carrying the club’s crest on a number of their personal care and laundry brands in nine countries across South East Asia. Manchester United intend the partnership to bring their 130 million followers in the region closer to the club and, for Unilever, the deal will help bolster their ‘dirt is good’ campaign, which encourages children and adults to embrace outdoor play and its importance for wellbeing and future development.
A new report by Warwick Business School has highlighted how different demographics shop at different times of the day. The results of this research within stores could be the alteration of lighting and music to better appeal to different shopper backgrounds, and changing the arrangement of products and deals on offer.
Personalisation of products and services is an ongoing trend. This research coincides with Tesco’s announcement that they will be rolling out facial detection tech across all of their petrol stations, enabling them to to tailor advertisements to those viewing them. Its ability to detect stats on age and sex will allow advertising companies to tell their clients exactly how many people are seeing their ad, and who they are. Is this the future of shopping and advertising, or is it too invasive to become widespread?
Melitheon premium fir tree honey is created in limited quantities in Greece. The sophisticated jar and box use foil printing and clean typography to give a truly premium yet indulgent style, befitting of the exclusive produce. Design blogs often feature bespoke pack designs for honey – the gold colour begs for luxurious design work, such as this from Sue Bee, which challenges those deep sugary hues with raw natural acacia and teak.
The September issue of the Journal of Environmental Psychology has concluded that creativity can peak in darker lighting. Researchers conducted a number of experiments to judge creativity and problem-solving both when thinking about a darkened room, and when sitting in one. The suggestion is that dark spaces create an uninhibited freedom that loosens our thoughts, and bright spaces a compliance that restrains them. They recommend that in creative work environments, flexible lighting should be used depending on the kind of task to be carried out, so expect widespread Tuesday morning blackouts across Clerkenwell from now on.
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