News Bulletin 30.03.12
With the Jubilee and Olympics fast approaching, we’re seeing more and more brands hopping on the Brit-bandwagon. This week, bread bin staple Soreen, unveiled its limited edition pack as part of the ‘Great British Summer of Soreen’ marketing campaign. Creative agency Sunny Thinking devised the pack, which flies the flag for Britain (literally) and Soreen’s ‘squidgy’ personality.
Staying firmly on the food front, we’ve also been taking stock of Ocado’s refreshed brand identity and packaging. Created by JKR, designers faced the unique challenge of devising a brand and pack identity that lives and works outside of the normal supermarket environment (i.e. only on your computer screen). The result is a striking new look that turns the Ocado brand mark into a distinctive graphic pattern, and emboldens their existing colour palate to increase impact and appeal.
Fancy sampling some sustainability with your Smarties this easter? Now you can thanks to confectionary giant Nestlé; the first company of its kind to roll out 100% recyclable packaging across their entire Easter egg range. Replacing 48 tonnes of rigid plastic with FSC-approved cardboard and compostable, the new packaging is the culmination of a 6 year process which will save over 700 tonnes of plastic waste going to landfill each year.
Mr Kipling are keeping commuters in a sweet mood this month, having installed a number of cake-to-go dispensers in bus shelters across the UK. Following a recent overhaul of their identity and packaging, the brand is partaking in a hive of marketing activity to drive appeal. Brand Director Michelle Wilde commented: “a slice of cake when you least expect it can bring a moment of joy to your day. Mr Kipling Snap Pack cakes are perfect for bringing that little piece of happiness for you to take and eat on the go.”
And finally, we recently strolled over to the Shad Thames to check out the Designs of the Year Awards at the Design Museum. Click here to read our blog post on what we thought of some of the entries…