News Bulletin 30.09.11

30.09.11

This week we’re primarily singing our praises with the new New Covent Garden Food Co redesign…

Ok, so summer’s back for a few more days it seems, but given October is around the corner (and inevitably temperatures will plunge again soon), it’s high time you start stockpiling your soup cupboard. And what better offering than the fresh and delicious, newly repacked (with the aid of ourselves no less) New Covent Garden Food Co soup:

NCG soup adopt a fresh new look...courtesy of yours truly
NCG soup adopt a fresh new look...courtesy of yours truly

We think the new look is rather refreshingly modern yet still loyal to the brand’s core values of expertise, freshness and naturalness. The new pack makes use of brighter, more abundant colourways to communicate taste and passion, whilst the artisanal product illustrations help dial up the ‘lovingly-made’ aspect of the soup. We suggest you join the soup-queue now.


There
There's nothing fishy about this packaging design

Lyons Seafoods recently appointed brand strategy consultancy Reach to help revitalize and reposition the brand as purveyors of innovative fresh fish and seafood meals (and not simply frozen prawns!). And we’d like to think they’ve done a rather good job. Indeed, the new packaging encompasses bright, modern colourways to communicate vitality and taste; the visibility of the food suggests freshness and generates appetite appeal; and overall, Lyons have injected some premiumness into the brand offering.


Mars floats the idea of Fairtrade Maltesers
Mars floats the idea of Fairtrade Maltesers

This week, Mars announced that it will soon receive Fairtraide certification for its Maltesers chocolate. This marks a first for the confectionary giant, who in addition to this, has stated its intention to purchase 100% of its cocoa from sustainable sources by 2020. The news means that three of the UK’s top four chocolate brands are now classified as trading ethically, well – you can’t say fairer than that really.


Logos are rather paradoxical things; by their very nature they are supposed to communicate something in the flicker of a glance, and yet by and large, I suspect many go unnoticed. Well, here’s a logo worth recognizing today: the new emblem for Human Rights:

The new Human Rights logo
The new Human Rights logo

Designed by Serbian designer Predrag Staki?, the logo is nicknamed “free as a man” and replicates a human hand and bird in flight. To help promote its core purpose, the logo will be free to use by everyone, everywhere, without restrictions – high five to that!