News Bulletin 31.05.13
Senior Research Executive
COGS OF INDUSTRY
The war on cigarette packaging has spread to closer shores, with the Irish government following in Australia’s footsteps to introduce standardized cigarette packs. The intention is to take away the cigarette industry’s power of mobile advertising, by removing any branding messages on pack. Recent moves to follow the same approach in the UK were vetoed, but with further international interest, could this approach become global?
The marketers at Coca-Cola must be on a happiness high (as if we’re not already happy enough being able to physically or virtually gift our friends with personalised Cokes). In Singapore and France, the coke giant has launched a limited edition range of Coke cans which have the added bonus of being able to break in two to share with your buddy. Marvellous.
It’s a sunny Friday here in London and the allure of this wine packaging by Protea is hard to ignore. We love that the graphic label has been promoted or demoted (depending on which way you see it) from a functional focal point, to a decorative artistic pattern. The laser-cut execution is highly on trend in 2013, and we particularly enjoy how it has manifested itself on this fine bottle work.
We commend Philadelphia for their new, convenience-led NPD, Simply Stir. Not only is the product concept a winner (anything that makes cooking easier gets our vote!), but the pack has the potential to be highly disruptive amongst a largely oblong-led fixture.