Welcome to the first news bulletin of 2014! This week we are looking at what 2014 has in store, including a new breakfast drink from Weetabix…

COGS OF INDUSTRY

If one of your New Year’s resolutions is to make sure you eat breakfast everyday, then it’s Weetabix to the rescue with its new Weetabix On The Go Breakfast Drink. According to the brand, one in five adults are now skipping breakfast “often or occasionally” providing the insight for this convenience led NPD. The drink will be available in three flavours; vanilla, strawberry and chocolate.

Shaking up the breakfast category

COMMENTARY CORNER

Ad agency JWT has published its Top 100 Things to Watch in 2014 presentation. The products and trends span innovation in (to mention but a few) technology, art, food and drink, interiors and beauty products. If it’s a more design-focused vision you’re after then check out Design Week’s industry predictions (part one and two) for the year. Both great reads to get prepared for what’s to come.

A vision for 2014 in 100 charts

PRETTY PACKAGING

Seafood Kitchen (previously named Gourmet Blends) has been repositioned with a new visual identity and packaging solution, responding to an increasing consumer interest in seafood. We think the design, by Co Partnership, does well to stretch a potentially predictable colour palette; using hues that feel fresh yet suitable for seafood.

Gourmet Blends is completely reborn to be more in-tuna with consumers

AND FINALLY

Durr is the watch designed to train its wearer to properly utilize every part of their day, opting out of traditional minute and hour hands and instead sending out a vibration every 5 minutes. The creators, Skrekkøgle, believe awareness of time passing is the key to better productivity and chopping the day into chunks allows them to look back and consider what has been achieved. It looks pretty good on, too!

Creating a buzz in the world of time-keeping

NAME THAT BRAND

Here’s the answer to the Name That Brand from before the Christmas break. Why not send us a Tweet and have a go at this week’s NTB:

And then, if you fancy the challenge, play the full game right here.