COGS OF INDUSTRY
It’s that time of year again; the Design Museum in London has announced nominees for Designs of the Year 2014. The awards are multi-disciplinary (often heralded for the breadth of practices covered) and seventy-six projects have been chosen from product, digital, fashion, architecture, graphics and transport. The shortlist includes McCann Melbourne’s award-winning Dumb Ways to Die, the ABC syringe, City Mapper and arts and culture magazine The Gourmand. All nominees will be exhibited at the museum and a winner will be titled later in the year.
How important is the role of branding across all touchpoints in the customer journey? What role does packaging play and how important are branded experiences becoming? In The Drum this week, experts from the world of marketing and design share their opinion on how branding in all forms impacts consumer purchasing decisions.
We’ve got a great selection of pretty beer packaging for you this week. Taken from The Big Picture’s annual Trends analysis report, and published on Creative Bloq, why not have a look at the 5 trends which we forecast will be big in beer this year.
We found out this week that P&G toothpaste brand Crest plan to release three new toothpaste flavours; ‘Mint Chocolate Trek’, ‘Vanilla Mint Spark’ and ‘Lime Spearmint Zest’. The new flavours are a bold range extension, and the design adopts a very different visual brand language that arguably distances itself from Crest’s core products. We’re not sure if we’re adventurous enough for this…
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.