Senior Research Executive
COGS OF INDUSTRY
Volvo has piloted a new delivery service in Sweden, allowing retailers to use one-time digital keys to drop off purchases right inside the boot (or trunk for our US audience!) of parked Volvo cars. The benefit for consumers is compelling (no more chasing missed parcels) but the service does come with some security risks. Unperturbed, Volvo trialed the service – coined Roam Delivery – with an online grocery retailer and says talks are already in place with major players globally.
LETTER FROM AMERICA
The Internet went crazy for Pharrell Williams’ Buffalo hat that accompanied him to the Grammys in late January. And now, sandwich chain Arby’s has bid $44,100 on eBay for Pharrell’s Vivienne Westwood creation; all of which will be donated to From One Hand to Another, a charity Williams runs for disadvantaged children. It’s a great PR move for Arby’s, who say they’re happy to get ‘their’ hat back, having featured in Arby’s logo since 1964.
When sunscreen first came on the market the products had limited occasionality – for sunbathing on the beach or by a pool. But now, sunscreen is recommended for everyday use meaning many of the traditional ‘sunscreen’ design codes (large format bottles with cartoon beach scenes) don’t feel so relevant. This packaging for SolScents, however, tries to push against category norms by introducing pastel colours and a more cosmetic structure.
High-end FMCG fever has spread from London Fashion Week to Paris, where Karl Lagerfield and the Chanel team transformed the Grand Palais into a supermarket catwalk. In the shopping centre, all products were own-label Chanel and models walked down the aisles as if doing their weekly shop. We wonder where the worlds of fashion and grocery will collide next…
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