We’d be calling this a “newslletin” if we were following in the footsteps of other brands, merging words together to create catchy hooks. This week we look at several examples of this trend, along with NYC’s new coffee-subscription service and some award-winning pretty packaging


Our world is experiencing Twitterfication; language is evolving to communicate the same message in fewer characters. It’s evident in the technology realm and popular culture, where words like “selfie”, “sexting” and “Brangelina” are now commonplace; “selfie” was even made Oxford Dictionary’s Word of the Year 2013. So it makes sense that brands are beginning to adopt these language tricks in campaigns. Expect to see a lot more phrases like Sprint’s “Framily”, and Müller’s “Müllerlicious” this coming year. We aren’t sure if it’s catchy, twee, or both?

Family & friends = Framily


Coming up as direct competition for Starbucks, a new app (CUPS) offers monthly subscriptions for all-you-can-drink coffee, partnering with independent coffee stores across NYC. $45 a month will get you Americanos all-round, espresso subscriptions come at a premium of $85. Within the next few months, CUPS hopes to partner with a total of 200 coffee stores – roughly the amount of Starbucks branches you’ll find in Manhattan. Might this spell the end of Starbucks’ reign?

A victory for independents once more?


This code-breaking design for Siberian Wolf vodka mixes up what’s expected of a vodka bottle; its opaque bottle is a rare sight in spirits, and might shake up the vodka category. Not surprising then that it’s earned an award at the A’ Design Awards, a competition for both conceptual and fully realised design. Check out the other winners, one of which is Cola-Cola’s limited edition Vietnamese New Year pack, which we blogged about a few months back.

Perfect for White Russians


Duke University’s Professor of Psychology and Behavioural Economics, Dan Ariely, is paying London a visit to speak about his influential work on Irrational Behaviour. A few bookworms in our London office have been taking an online course from Ariely on the subject and will be going along to his lecture on May 18th. If you’re in the city, and interested in behavioural economics, we urge you to pick up tickets!

Ariely’s theories of Irrational Behaviour have many interesting implications for our world of marketing and design


Here’s the answer to the Name That Brand from last week. Why not send us a Tweet and see if you’ve got this week’s right:

And then, if you fancy the challenge, play the full game right here.