Senior Research Executive
COGS OF INDUSTRY
Tesco have been crowned the most ‘socially devoted’ brand in the UK, according to the findings of a recent study by social media analytics consultancy, Socialbakers. The supermarket giant, whose reputation was marred by horsemeat-gate, has been commended for its dedication to customer care through Twitter. As consumers increasingly use social networking platforms to interact with brands, Tesco have set an example worth following.
Blue, which colour psychologists say communicates professionalism and trust, is the colour choice for many technology and finance brands – HP, Facebook and Barclays, to name but a few. But, by adopting category colour codes, don’t brands sacrifice distinctiveness? How do you stand out from a crowd, when everyone around you is wearing the same outfit? This post questions the conformity of many brands, and hails the boldness of those that choose not to follow the rules.
Small Talk Vineyards‘ mission is to ‘expose the dramatic gap between what you say… and what you think’ – and Brandever have done just that with their designs for the straight talking wine brand. The speech bubble front label is filled with all-to-familiar words of small talk and polite chit-chat. But, turn the bottle around, and the design reveals a more sinister side; a thought bubble label which reflects what people are really thinking. The designs – which incorporate distinct typography – are quirky, humorous and, in our opinion, definitely worth talking about!
Design consultancy Ideo encourage experimental deisgn through their ‘award-winning design innovation platform’, Design On. This year’s theme was Packaging Concepts and – with everything from a banana-inspired medication pack that ripens with age, to 4G cassettes – we’re surprised they didn’t rework the box from which they were thinking outside of.
NAME THAT BRAND…
Did you correctly guess last week’s Name That Brand? Well, it’s time t-issue a new NTB challenge: