News Bulletin

27.06.14

This week saw brands pairing up to get attention, some beautiful wearable tech (finally!) and much more. Why not check out this week’s news bulletin.

COGS OF INDUSTRY

Jelly Belly and Tabasco, Kellogg’s and Jif peanut butter, A&W root beer and Betty Crocker. These are some of the brands following the trend for co-branding that has spiked in the past year. This co-branding technique allows innovative new product launches and can help brands break through at shelf.

 

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Putting fire in your belly

LETTER FROM AMERICA

It has been said that pet ownership in the US is rising, with parents caring about the nutrition and wellbeing of their animals more than ever. Colgate, who are perhaps better known for oral care, have been in the pet food business since 1976. They are now aiming to leverage the emotional care parents associate with the brand to boost sales in their pet offering, with products such as this new weight-loss solution for obese pets.

 

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Pampering pet parents

PRETTY PACKAGING

Consumer insight has led to a new design for the supermarket Nisa’s own label Heritage range. The redesign includes extending the range into three tiers— ‘Pantry’, core and ‘Gourmet’. While value tier ‘Pantry’ packs feature product illustration on a classic white background, ‘Gourmet’ differentiates by using well established chalkboard greys and vibrant product shots.

 

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Getting the juice on own label pack design

AND FINALLY

Withings have made a striking contribution to the wearable tech market. Their Activé watch tracks sleep, pace and more, and is linked with a bright, engaging app. The difference is that this is a sleek, analogue design, differentiating the product from traditional wearables, who struggle to place themselves as fashionable items.

 

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Timeless tech

NAME THAT BRAND

Here’s the answer to last week’s NTB. Why not try the challenge of our full Name That Brand game? Here’s a taster,  send us a tweet if you get it:

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