COGS OF INDUSTRY
We’re all guilty of leaving food to go off in our fridges and cupboards at home, but too often food is also discarded for aesthetic reasons; when it simply doesn’t look pretty enough to eat. And so, French supermarket Intermarché has commissioned a photographic campaign to celebrate the “ugly loveliness” of misshapen food, alongside in-store discounts on produce with “unique character”. Food waste is an issue many retailers are trying to tackle, including Sainsbury’s who’s recently launched Food Rescue.
Are brands now spending more? That’s the question posed in this month’s print edition of Packaging News. Our very own Stuart Chapman is featured suggesting that brands’ desire to invest so heavily in structural development and innovation signals a more positive economic outlook for our industry.
LETTER FROM AMERICA
In your typical US grocery store, there are more than 38,000 products on the shelves. But behind this array of choice, it’s startling to learn that just ten corporations own almost all of these brands. It raises the question; do we really understand who is responsible for our favourite brands? Oxfam America’s Behind the Brands initiative uses publically available information on these ten, and scores each on a range of issues; sustainable use of land/resources and supply chain ethics to name a few.
This dynamic food packaging for The Beginnings contrasts pattern work influenced by the origins of each ingredient. The result is authentic yet contemporary, whilst avoiding any health food clichés. Great work by the design firm, Asketic.
This week we’re in awe of furniture maker Greg Klassen’s incredible tables, embedded with glass rivers and lakes. Inspired by the Pacific Northwest, his work is often formed from fallen trees and the glass pieces hand-cut to create meandering river shapes. Amazing.
NAME THAT BRAND
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