News Bulletin

25.07.14

Lauren Bennett

Senior Research Executive

The Glasgow 2014 identity, patterned chocolate, and more besides in this week’s News Bulletin

COGS OF INDUSTRY

Although the Glasgow 2014 Commonwealth Games officially began only two days ago, its visual identity has been in play since early 2010 – and much like the unveiling of London 2012’s mark, was met with mixed response. While opinion of London 2012’s mark didn’t seem to change over time, the VBL’s rollout across the games proved to be the antidote for many critics of London 2012’s branding. Only time will tell for Glasgow.

How will the Glasgow 2014 identity be received as its VBL rolls out?

LETTER FROM AMERICA

Pernod Ricard is handing over Absolut ownership to Detroit’s entrepreneurs this summer, as part of a franchise ‘Our/Detroit’. The spirits giant will provide the equipment and vodka recipes but leave production, sales and marketing to the small-scale distillers. Seems Pernod is riding the wave of small-batch alcohol, identifying the consumer interest in craft brands. If you’re interested in the dominant design codes in craft, get in touch to see our thinkpiece.

Your/chance, Detroit!

PRETTY PACKAGING

Olive oil occupies a space at the higher end of FMCG: pack designs within the category are often elegant and emotional, and Eternal Olive is no exception. Its elongated neck and tall, slim structure wouldn’t seem out of place next to premium spirits and the choice of white on-pack allows the rich product colour to do the talking. The execution off-pack is just as sleek; beautiful work by Big Horror.

Eternal Olive by Big Horror

AND FINALLY

At The Big Picture we rarely buy into the idea that something looks too good to eat, but this amazing patterned chocolate does come close. Designed much like a giant cheese wheel, a crank-turned blade shaves slices off, revealing the geometric results of layers of flavoured chocolate inside. Where can we get one?

http://vimeo.com/44097005


NAME THAT BRAND

Here’s the answer to the Name That Brand from last week. If you know the answer to this week’s, then why not drop us a Tweet:

And then, if you fancy the challenge, play the full game right here.