News Bulletin

22.08.14

This week we have competitive retail environments, packaging for Millenials and even headwear to reflect your brain activity

COGS OF INDUSTRY

Following the opening of a new Adidas flagship store in London, Nike have announced that they will be cranking up efforts to elevate their retail experience. Sport brand stores have always been innovators in the retail environment, and clearly the competition is still fierce.

The race for the best retail experience is on…

 

LETTER FROM AMERICA

Big brands in the US are looking into what packaging can do to engage with Millenials. Potential strategies include stating emotional benefits explicitly on the front of pack, and keeping packs simple and aspirational for consumers shopping online. Pack design for a digital world is something we have been looking into ourselves– look out for our new thinkpiece coming soon!

Millenials are making their mark on pack design

PRETTY PACKAGING

Dove have launched a premium haircare range, designed by JDO. The new packs use transparent caps and metallic pastel colours to differentiate between variants and gold foil detailing to add luxury.


AND FINALLY

London-based fashion studio The Unseen have designed a conceptual headdress made from 4000 Swarovski crystals. The crystals light up depending on brain activity of the wearer. Beyond a unique talking point at a party, this idea could have wider applications in the medical world.


NAME THAT BRAND

Here’s the answer to the Name That Brand from last week. If you know the answer to this week’s, then why not drop us a Tweet:

And then, if you fancy the challenge, play the full game right here.