COGS OF INDUSTRY
Following the opening of a new Adidas flagship store in London, Nike have announced that they will be cranking up efforts to elevate their retail experience. Sport brand stores have always been innovators in the retail environment, and clearly the competition is still fierce.
LETTER FROM AMERICA
Big brands in the US are looking into what packaging can do to engage with Millenials. Potential strategies include stating emotional benefits explicitly on the front of pack, and keeping packs simple and aspirational for consumers shopping online. Pack design for a digital world is something we have been looking into ourselves– look out for our new thinkpiece coming soon!
London-based fashion studio The Unseen have designed a conceptual headdress made from 4000 Swarovski crystals. The crystals light up depending on brain activity of the wearer. Beyond a unique talking point at a party, this idea could have wider applications in the medical world.
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.