News Bulletin

COGS OF INDUSTRY

The results are in for the CoolBrands of 2014/’15. We were excited to find out what made the Top 20, but were pretty disappointed to see that many of our favourite brands hadn’t made the cut. This got us talking in the office, and inspired us to come up with our own Top 20. If we have missed out any of your favourites, let us know!

LETTER FROM AMERICA

This map of the US shows the most Googled brand per state. Some are obvious, some are surprising. Who knew New Jerseyans loved mayonnaise so much?

PRETTY PACKAGING

Perrier has launched this limited edition street art packaging, with each pack representing one artist’s interpretation of the classic French brand.

AND FINALLY

Berlin concept store Original Unverpackt has taken sustainable packaging one step further by selling groceries with no packaging at all. Customers bring their own containers and at the till, the weight of the containers is subtracted. This idea isn’t new and similar stores have been trialled in Texas and London, with varied levels of success. The concept explores the psychology of food and consumption and plays to the needs and wants of the ‘ethical consumer’.

NAME THAT BRAND

Here’s the answer to last week’s Name That Brand. Why not give us a shout if you know the answer to this one?

And then, if you fancy the challenge, play the full game right here.