News Bulletin

10.10.14

Lauren Bennett

Senior Research Executive

Categories News

The world’s biggest brands come together to inspire sustainable living. Find out more in this week’s news bulletin…

COGS OF INDUSTRY

A syndicate of brands including Google, Unilever and M&S have come together to create Collectively, a platform to inspire a change in human behaviour and make sustainable living ‘the new normal’. The platform is aimed particularly at millennials in the US and the UK, although there’s scope for the initiative to go global. After such great turn-outs at climate change marches in New York and London, it seems an apt time for brands to hand the reins to consumers, to accelerate sustainable living.

https://www.youtube.com/watch?v=BtPPfl6BE1Q


LETTER FROM AMERICA

Hershey has become the most recent confectioner to manufacture heat resistant chocolate that won’t melt in hot climates; Mondelez, Mars and Nestlé all developed similar processes over the last couple of years. With much of our workforce based in London, we struggle to see the need to be honest. But I suppose no one wants their chocolate melting into a steaming pile… like some people’s vision of Hershey’s new logo.

Do you see what they see in Hershey?

TRUMPET BLOWING

The countdown has begun to The Big Picture’s webinar, Tapping Into Design’s Role In Craft Beer at the end of this month. Our very own Chris Aukett and Georgie Denny will share findings from extensive consumer research on the topic, 3pm-4pm GMT (10am-11am EST) on Thursday 30th October. If you’re interested, hop over to the registration page to sign up.

Need info on how to leverage emerging trends? We’ve got barrels on tap

PRETTY PACKAGING

Naturiste is a line of herbal teas with remedial qualities known to cure common symptoms. It reminds us of Clipper Tea, but somewhat more medicinal with its prescription-esque, left aligned pack copy.

Terrific with a capital T

AND FINALLY

This beautifully shot short film takes the viewer on a tour of Turkey, from north to south exploring the different colours, textures and walks of life in six of the country’s cities. Great work from director and editor Leonardo Dalessandri.

http://vimeo.com/channels/staffpicks/108018156


NAME THAT BRAND

Here’s the answer to last week’s Name That Brand. How about you send us a tweet if you know the answer to this week’s?

And then, if you fancy the challenge, play the full game right here.