Senior Research Executive
COGS OF INDUSTRY
With everyone from The Apprentice UK candidates to Amazon getting involved, wearable technology is hot property right now – and the market is set to double by 2015. Using innovation, connectivity and seamless brand experiences to engage consumers is a smart move. Maybe other industries should take note, so they’re not left lagging behind.
LETTER FROM AMERICA
Having nearly taken high street entertainment stores off the map, Amazon are placing themselves firmly on it with the opening of their first ever physical store in Manhattan (just in time for Christmas 2014). As bricks-and-mortar retailers continue to struggle against online, we wonder whether the move signals one step back, or one giant leap for retailkind.
Lipton Ice Tea unveil a new look which aims to move towards a more emotionally engaging design strategy, courtesy of Design Bridge. Vibrant colours and graphics work well to ‘reflect the uplifting properties of tea’ and dial up dynamism, while the addition of a sun image evokes a summertime and holiday vibe, for which the brand is synonymous. We’d say it’s a success!
Google has enlisted its first four-legged friend in the mission to map Planet Earth. Raffia the 10-year-old camel plodded through the Liwa Desert in Abu Dhabi, to capture the landscape with one of the company’s Trekker cameras. Google’s spokesperson in the Middle East and North Africa, Joyce Baz, insists that Raffia’s role was not just for novelty value; “with every environment and every location, we try to customise the capture and how we do it for that part of the environment”.
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.