News Bulletin

31.10.14

Katey Diamond

Senior Research Executive

We’ve got a spooktacular Halloween special for you this week. Enjoy!

We hope you enjoy sinking your teeth into our special Halloween news bulletin…

COGS OF INDUSTRY

This week FIFA unveiled the identity for 2018’s World Cup in Russia. Too often design falls victim to interpretation from its audience (remember Airbnb and Hershey?) and we’re not sure FIFA will be too happy with some of the comparisons – ranging from ghosts and aliens to man-eating monsters.

Capturing the spirit of football

LETTER FROM AMERICA

A new scoring system set up by the Environmental Working Group gives over 80,000 grocery items a score based on what horrors lie within. Nutrition, ingredient safety and processing contributes to their overall score, enabling more informed choices for consumers.

Cereal killers

TRUMPET BLOWING

Yesterday The Big Picture’s Chris Aukett and Georgie Denny shared our findings on design’s role in craft beer. If you missed the webinar there’s on need to Ghoul-ggle it, look no further than the video below to get up to speed.

http://vimeo.com/110520274


PRETTY PACKAGING

These special edition packs for the award-winning Bear, one of our favourite positive health brands, uses cute characters and peeping SRP to raise awareness of endangered bears in the wild. This one’s all treat, no trick.

Rawwwwr-ing success

AND FINALLY

In a hyperconnected world it’s a rare treat to find a peaceful sanctuary, which is why we’d love to visit one of these modern (and isolated) cabins. Perfect solitude if ever a zombie apocalypse hits Earth.

We’re dying to visit

NAME THAT BRAND

Here’s the answer to last week’s Name That Brand. Why not take a stab at this week’s and send us a tweet if you what it is.

NTB

And then, if you fancy the challenge, play the full game right here.