Senior Research Executive
We hope you enjoy sinking your teeth into our special Halloween news bulletin…
COGS OF INDUSTRY
This week FIFA unveiled the identity for 2018’s World Cup in Russia. Too often design falls victim to interpretation from its audience (remember Airbnb and Hershey?) and we’re not sure FIFA will be too happy with some of the comparisons – ranging from ghosts and aliens to man-eating monsters.
LETTER FROM AMERICA
A new scoring system set up by the Environmental Working Group gives over 80,000 grocery items a score based on what horrors lie within. Nutrition, ingredient safety and processing contributes to their overall score, enabling more informed choices for consumers.
Yesterday The Big Picture’s Chris Aukett and Georgie Denny shared our findings on design’s role in craft beer. If you missed the webinar there’s on need to Ghoul-ggle it, look no further than the video below to get up to speed.
These special edition packs for the award-winning Bear, one of our favourite positive health brands, uses cute characters and peeping SRP to raise awareness of endangered bears in the wild. This one’s all treat, no trick.
In a hyperconnected world it’s a rare treat to find a peaceful sanctuary, which is why we’d love to visit one of these modern (and isolated) cabins. Perfect solitude if ever a zombie apocalypse hits Earth.
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.