COGS OF INDUSTRY
With Halloween down, this week retailers and brands turned their attention to Christmas, unveiling their latest festive offerings.
Each hoping for social media to turn their videos viral, competition has been fierce in recent years, creating a sense of anticipation that even rivals the Superbowl ad campaigns.
From the sentimental to the silly, here are some of our 2014 favourites…
John Lewis: Monty’s Christmas
Adam & Eve DDB
Burberry: From London with Love
Kmart: Not a Christmas Commercial
Boots: Because she’s special
M&S: Follow the Fairies
Rainey Kelly Campbell Roalfe/Y&R
LETTER FROM AMERICA
Kraft’s CEO this week revealed intentions to update more of the brands that have fallen out of favour with consumers. He rejected the idea of brand maturity, and suggested success was all about ‘energetic, idea driven’ marketing: ‘When you think about it, would you have guessed that Velveeta would’ve had the five-year run it’s had in the face of millennials? It continues to delight.’
Spanish bottled water brand Aqua has opted for a ‘nostalgic, soft and elegant’ structure designed to refract the light. The new design, along with its two-colour label also dramatically reduces the brand’s carbon footprint.
Take a look at Adin’s round up for 5 other bottled water brands who are ‘shaking it up’.
This week we discovered a frank talking vegan cookbook by Thug Kitchen. Head over for some delicious-looking, but somewhat sweary recipes.
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.