Senior Research Executive
COGS OF INDUSTRY
Billionaire Boys Club, The Honest Company and Haig Club – big brands all backed by big names. But do celebrity-owned businesses pose a serious threat to established brands? Renée Whitworth suggests, as she writes for PopSop, that indeed they do (not only due to financial security, instant access to publicity and social media) but because these creative celebrities are always innovating.
LETTER FROM AMERICA
Snacking is big business in the US, as we blogged about back in March of this year. But looking into the new year, it’s healthy tidbits that are set to fly off the shelves; seaweed chips, lentil chips and roasted chickpeas may soon be replacing the 96 bags of potato chips consumed per person per year. With the design trend for health brands with attitude also taking off, we’re excited to see where 2015’s snack brands will take us.
Design overhauls don’t get much more dramatic than this one for Hubbards cereal. From a dated and disparate look that champions variant personality over masterbrand, to a retro 50s vibe that makes variant navigation clear. This new look gets the seal of approval from Kiwi colleagues in-house.
Miito is the micro kettle that saves energy by only heating up the water you need. Given the size of coffee/tea rounds in our office, we’d need a bigger kettle rather than a micro one! But it’s certainly a great energy conscious innovation – and perfect for space-restricted city living.
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.