Senior Research Executive
COGS OF INDUSTRY
YouGov UK – whose mission statement is to ‘provide a more accurate, more actionable portrait of what the world thinks’ – hit the news this week for a web app featuring pen portraits of UK citizens based on brand, lifestyle, media, food/drink choices. According to the profiling tool, buyers of Heinz describe themselves as warm and big-hearted, but are accident-prone on occasion. Whereas users of Colgate love to dig into jam tarts and chilli fries, have pet fish and a niche interest in the Southern United States.
LETTER FROM AMERICA
This time last year we wrote about consumers seeing red with shopping hysteria on Black Friday, despite the fact that sales actually dipped for the first time in 7 years. Hoping to capitalise on this, Santander (a relatively new brand in the US) is challenging consumers make the day meaningful, and use it as a chance to keep the purse strings fully closed. With a smart multimedia campaign, the bank leaves it up to the nation to define their own ‘Black… Friday’.
In a stark contrast to the usual purity-promoting vodka design codes, Chayhana vodka celebrates traditional Uzbek folk art and culture. Refreshing work from Brandbox Branding.
If you’re looking for a Christmas present for a vegetarian friend who’s got a 3D printer, then look no further than Open Toys who turn vegetables into spaceships and race cars. We remember a time when the most fun you could have with veg was making potato stamps, how things change!
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.