News Bulletin

A concise round of news this week following our TBP Christmas party. Wishing you all a Merry Christmas and see you in 2015!

COGS OF INDUSTRY

Research (well, experience) suggests that there is a correlation between alcohol consumption and dwindling inhibitions – so what better way to inspire spontaneity than a message in (or, in this case, on) a bottle? Bud Light are launching a new pack as part of their “The Perfect Beer for Whatever Happens” campaign – featuring ‘up for whatever’ messages which aim to inspire spontaneous fun and which tap into a wider consumer trend for customisation.

LETTER FROM AMERICA

We all laughed in the Apprentice when Roisin spoke of tea as a new trend, because in fact it’s an institution. But she was right, and in the US tea is taking over the drinks market – featuring in everything from energy drinks to spirits.

PRETTY PACKAGING

Durham spirits are taking us to church with these stained glass window inspired designs. Amen to that.

AND FINALLY

Coca-Cola are educating the public on recycling as part of their Christmas truck tour. Now, you can’t say that’s a rubbish idea!

NAME THAT BRAND

On a winning streak after getting last week’s right? If not, here’s the answer. Have another go and Tweet us if you know the answer to this one.

And then, if you fancy the challenge, play the full game right here.