Senior Research Executive
A concise round of news this week following our TBP Christmas party. Wishing you all a Merry Christmas and see you in 2015!
COGS OF INDUSTRY
Research (well, experience) suggests that there is a correlation between alcohol consumption and dwindling inhibitions – so what better way to inspire spontaneity than a message in (or, in this case, on) a bottle? Bud Light are launching a new pack as part of their “The Perfect Beer for Whatever Happens” campaign – featuring ‘up for whatever’ messages which aim to inspire spontaneous fun and which tap into a wider consumer trend for customisation.
LETTER FROM AMERICA
We all laughed in the Apprentice when Roisin spoke of tea as a new trend, because in fact it’s an institution. But she was right, and in the US tea is taking over the drinks market – featuring in everything from energy drinks to spirits.
Durham spirits are taking us to church with these stained glass window inspired designs. Amen to that.
Coca-Cola are educating the public on recycling as part of their Christmas truck tour. Now, you can’t say that’s a rubbish idea!
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.