Senior Research Executive
COGS OF INDUSTRY
Guardian Sustainable Business predicts 2015 to be the year of ‘pro-social brands’ – activist companies, willing to take a public stand on global issues. We’ll be discussing this, and other principles for engaging today’s consumers in our sustainability webinar, Monday 19th January 3-4pm GMT. Click here to register.
LETTER FROM AMERICA
Though the craft beer movement has brought the world some superior brews, the industry can create murky water for design and nomenclature trademarks. In the US alone, over 3,000 breweries struggle to find original names for both their brand and variants. Haven’t they heard of this handy tool? To hear our take on craft beer design, check out our thinkpiece Tapping into design’s role in craft beer.
This week, journalists flooded to the desert to attend the 2015 Consumer Electronics Show in Las Vegas. Here Fast Company lists the nine best ideas from CES this year. We’re happy to see Withings made the list with their Activeé Pop watch, we blogged about the brand’s original Activé watch last year.
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.