News Bulletin

23.01.15

Lauren Bennett

Senior Research Executive

This week we’re looking forward with 2015’s packaging trends and the launch of Microsoft’s HoloLens (hey, that rhymes!)

COGS OF INDUSTRY

Ahead of judging on 2015’s D&AD Packaging Design Jury – and with Innovative Packaging Design and Sustainable Packaging design as new sub-categories in the competition – Natalie Chung looks ahead at the trends we can expect from the winners. Her list includes increased personalisation, home production, shape-shifting, scaling innovation and sharing stories.

https://www.youtube.com/watch?v=HDcnquBBUo0#action=share


LETTER FROM AMERICA

Coca Cola has released a limited edition bottle to mark the city of Miami’s birthday. We can just imagine cracking one of these open on the beach…

Heres to you, Miami!

PRETTY PACKAGING

Late Milk is a project created for social good; 100% of the profits are invested in prestigious social foundations, to help the Chile’s most vulnerable people. Design that looks good and does good, perfect!

This do-good milk will never go bad

AND FINALLY

This week saw the announcement of Microsoft’s HoloLens, glasses that use augmented reality to place interactive holograms in the world around you. Will this innovation allow Microsoft to get one up on Apple? It’ll be interesting to see if brands adopt the new technology.

A vision of the future

NAME THAT BRAND

Here’s the answer to last week’s NTB. This week’s is an easy one isn’t it? Don’t forget to Tweet us if you know the answer to this one.

NTB

And then, if you fancy the challenge, play the full game right here.