A masterclass in brand identity from Sonos, pretty packaging from Leon and Yoplait and a Marmite Easter egg?
COGS OF INDUSTRY
The design world is abuzz with talk about this new identity for Sonos. As a visual, sure it’s dynamic and impressive – but the sound-waves actually echo through the logo when you scroll up and down, and that’s the killer. And this genius move? A ‘happy accident’ claim the designers.
Bricks-and-mortar stores must focus on distributing experiences, not distributing products, claims ‘The Retail Prophet’ – e-sales won’t cannibalise high street sales if retail spaces can avoid being ‘average’.
Omni-channel design is certainly an increasing concern for brands. We’ve recently helped global fashion retailer NEXT understand how its new store design appears through consumers’ eyes. You can read our case study here.
In the run up to NY Fashion Week, General Mills has paired up with fashion designer Christopher Straub to create a ‘signature collection’ of Yoplait yoghurt tubs – attributing character traits to different flavours and designing each the perfect look, as if styling a woman.
Struggling a little in your New Year’s resolution to eat less chocolate? Well, with this Leon bar you could actually blame the design; we can’t help but feel drawn in by its alluring pattern. One square can’t hurt, right?
If it’s healthy snacks you’re interested in, join us for our first Health at Shelf webinar on Thursday 5th February, 3-4pm GMT.
In other chocolate news: after much success last year with Magnum, Cornetto and Mini Milk Easter eggs, Unilever will this year be releasing a Marmite edition. And yes, it actually will taste like the spread.
NAME THAT BRAND
Here’s the answer to last week’s NTB. Don’t forget to Tweet us if you know the answer to this one.
And then, if you fancy the challenge, play the full game right here.